Better Tomorrow Campaign

The team behind United To Prevent Suicide has co-developed and tested the Better Tomorrow suicide prevention campaign extensively with more than 300 young people aged 16 – 20, many whom have lived experience of suicide.


They feedback that a suicide prevention campaign for young people:

  • Needs high emotional intelligence (EQ), not just an ad
  • Needed to be created together
  • Needs to be inclusive and infectious
  • With a DNA like this at its core

The 8-week Better Tomorrow campaign will go live w/c 27 June and will encourage young people to talk, listen and support each other for a better tomorrow. At the heart of the campaign will be content co-created with 4 social media influencers, which they will share on their own Tik Tok channels and then the content will be advertised on Tik Tok, Instagram and YouTube. The content creators are:

  • Max M Selwood (@maxselwood) shares his personal tips for coping with anxiety and addressing toxic masculinity and misconceptions around men and mental health (51.1K followers)
  • Lizandra Leigertwood MA MBACP (@newframetherapy) is a psychotherapist and coach who provides her point of a view on a number of subjects, including trauma, anxiety and relationships (5K followers)
  • Doctor Ethan (@doctorethan) is a young NHS doctor who covers a range of medical topics (184.4K followers)
  • Saira (@sairaayan_) had a suicide attempt and has spoken about the things she would’ve missed if she was gone (278.8K)


During the campaign’s roll-out a new page will be added to the United To Prevent Suicide website to house information about Better Tomorrow for young people, their parents and carers, and organisations that work with young people.

Click for more info